Do Kenyans realize that SuperSport began sponsoring the Kenya Premier League in 2007? The initial sponsorship was to last four years and cost more than Kshs. 360m, or $5.5. Afterwards, the broadcast right holder promised to spend more than $11m on KPL, which was to be twice what it first offered. The new deal was […]
via SuperSport giving Kenya Premier League a Raw Deal — kogalonation
