For those not in the know, Kenya is set to host the 2013 edition of virtually non-existent attendances when Kenya last hosted the feat. In all honesty, he had a point. Marketing for that was virtually non-existent, and even granted the weather, it had to be said that the resultant empty stands were a big let down.and the tournament is set to start in less than 15 days. This was after FKF blew up at CECAFA for conspiring with its sponsors to take away Kenya’s hosting rights for last year’s edition. CECAFA justified its decision of the
This time around it seems that even the minimal coverage the tournament hosts have secured for this edition is negative. Football Kenya Federation figured that a humanitarian theme would do the tournament a world of good, and what better issue than the plight of millions of Somalians, so straight forwardly captured by the ‘Peace for Somalia’ slogan. That ought to bring in the fans right? Not if the Somalians themselves denounce the whole thing
Four cities, (Nairobi, Nakuru, Mumias, and Kisumu) have been selected to host matches this year. These have significant football fan bases, have reasonably well maintained grounds, but without better marketing will we see the same empty stands as before?
Hopefully in the fortnight remaining FKF get something together more coherent than condescending to a hurting nation, but I am not exactly holding out hope